[Solution] DIGITAL BUSINESS Task brief & rubrics

BCO217 DIGITAL BUSINESS Task brief & rubrics

 

Task

Assignment 1- Disruptive technology and business: Research and business analysis

• This is an individual assignment

• You are requested to discuss the following points, applying the concepts from the course, and supporting your research and justification with specific

examples and data when possible.

o Select 2 disruptive technologies: Artificial Intelligence, Big Data, Virtual Reality, Artificial Reality, IoT, Automation and Robotics, 3D printing, etc.

Describe them and focus on the functionalities of each of them for businesses.

o For each technology, identify a company that is using it and develop a business analysis. Discuss how the company is leveraging on this

technology, how this technology is integrated in the business (which business areas, processes, etc. are involved), in which ways this generates

value, outlining the competitive advantage and opportunities it brings, as well as differences vs traditional businesses not using this technology.

o Evaluate the impact and potential of these technologies in business, based on the previous points as well as risks, disadvantages or key aspects

to consider when integrating them in business.

 

• Expected table of contents:

o Brief introduction

o Technology 1

▪ Description and main functionalities

▪ Business application analysis

o Technology 2

▪ Description and main functionalities

▪ Business application analysis

o Conclusion

 

• The format of this assignment is a report, that should be uploaded in pdf.

 

 

Formalities:

• Wordcount: minimum 1.000 words

• Cover, Table of Contents, References and Appendix are excluded of the total wordcount.

• Font: Arial 12,5 pts.

 

 

• Text alignment: Justified.

• The in-text References and the Bibliography must be in Harvard’s citation style.

 

Submission: Week 5 – Via Moodle (Turnitin). Day and hour limit: Sunday 31/10/2021 23:59 CEST

Weight: This task is a 30% of your total grade for this subject.

It assesses the following learning outcomes:

• Outcome 1: analyze the development of competitive advantage through digital technology.

• Outcome 2: identify current trends and technology in digital businesses.

• Outcome 3: understand how digital technologies can be integrated within business.

• Outcome 4: describe the digital business and compare it with non-digital businesses.

 

 

Rubrics

 

Exceptional 90-100 Good 80-89 Fair 70-79 Marginal fail 60-69

Knowledge & Understanding

(25%)

Student demonstrates excellent understanding of key concepts and uses vocabulary in an entirely appropriate manner.

Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary.

Student understands the task and provides minimum theory and/or some use of vocabulary.

Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary.

Application (30%) Student applies fully relevant knowledge from the topics delivered in class.

Student applies mostly relevant knowledge from the topics delivered in class.

Student applies some relevant knowledge from the topics delivered in class. Misunderstanding may be evident.

Student applies little relevant knowledge from the topics delivered in class. Misunderstands are evident.

Evaluation (25%) Student critically discusses and assesses in excellent ways, drawing outstanding and well-justified conclusions.

Student critically discusses and assesses in good ways, drawing relevant and justified conclusions.

The student makes some attempt to critically discuss the statement and/or provide conclusions.

The student makes little or no appreciable attempt to critically discuss the statement and/or provide conclusion.

Communication (20%)

Student communicates their ideas extremely clearly and concisely, respecting word count, grammar and spellcheck

Student communicates their ideas clearly and concisely, respecting word count, grammar and spellcheck

Student communicates their ideas with some clarity and concision. It may be slightly over or under the wordcount limit. Some misspelling errors may be evident.

Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed wordcount excessively and misspelling errors are evident.