This is a formal written assignment focused on the principles behind developing a customer-driven marketing strategy..
Select a real product/brand and present whether you feel the seller is embracing this concept. If they are, outline how you can tell. Be sure to highlight its efforts around segmentation and target marketing. Be specific in the types of segmentation you can find the company employing. What attempts is the seller making to differentiate itself from competing solutions and what is its positioning? Do you feel there is a sustainable competitive advantage? If so, what is it and how do you support this opinion?
If you feel the company is faltering in its efforts, offer you own commentary around where it’s going wrong.
This assignment should be at least 500-600 words in length.
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